Fuel Your Passion for Performance

Explore the Intersection of Cars, Tech, and Innovation with George Helms

About George Helms

George Helms began his career selling dinnerware at Rosenthal, honing an eye for quality and design. After several years in New York City, he made the move to Michigan, where he has spent most of his career in automotive manufacturing—developing a deep expertise in plants, facilities, and production operations.

Beyond the factory floor, George is a man of diverse passions: he’s a devoted enthusiast of watches, cars, and fashion, with a refined appreciation for great food. Whether it’s the precision of a chronograph, the engineering of a Porsche, or the perfect plating of a meal, George thrives on craftsmanship, performance, and style.

black car in grayscale photography
black car in grayscale photography

40+

35+

Years in Manufacturing

Years in Automotive

running black Porsche sedan
running black Porsche sedan

Luxury in Motion: Cars, Watches, and Style

a rack of clothes hanging on a wall
a rack of clothes hanging on a wall
a black car parked on a road surrounded by trees
a black car parked on a road surrounded by trees
a clock mounted to the side of a building
a clock mounted to the side of a building
person standing near the stairs
person standing near the stairs
a watch sitting in a box on top of a table
a watch sitting in a box on top of a table

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